The Buckle is a specialty retailer offering a distinctive combination of selection and service. From denim and footwear to outerwear and accessories - the Buckle takes a lifestyle approach to fashion tailoring the shopping experience to create a head-to-toe look for each guest. The Buckle is known for their denim with over 160 variations from the best brands - BKE Lucky Brand Silver Jeans Big Star and Blue 2; all of which offer a wide range of fits finishes and details. Expertise and convenience are an important part of the Buckle’s upbeat retail formula. Special services include free gift-wrapping layaway and a frequent shopping program – the Primo Card seasonal promotions and a branded credit card with special benefits just for cardholders.